Selected Digital Marketing Articles

Learn more about SEO, Digital Advertising, Social Media, E-mail Marketing, Content, Mobile, Insights, Stats and Trends.

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  • How to optimize your contact page for better conversions

How to optimize your contact page for better conversions

August 10th, 2016|0 Comments

Providing your future buyers with easy and varied ways to get in touch with you is the most obvious way to improve your conversion rate. So how to improve your contact page? Here are a [...]

  • Three steps to nailing the customer journey

Three steps to nailing the customer journey

August 10th, 2016|0 Comments

No matter the size of your retail company, what customers will remember most about buying from you is how the experience made them feel. This means it’s crucial for marketers in the space to work [...]

  • Eight valuable PPC tips for ecommerce sites

Eight valuable PPC tips for ecommerce sites

August 10th, 2016|0 Comments

With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increasingly competitive for ecommerce retailers. With organic results becoming less [...]

  • The ultimate guide to ecommerce business models

The ultimate guide to ecommerce business models

August 10th, 2016|0 Comments

Since the first online shopping system was demonstrated in 1979, ecommerce has been constantly growing and diversifying. Now, what we think of as “ecommerce” encompasses a huge and varied range of different models and formats: [...]

  • How Mobile Search Connects Consumers to Stores

How Mobile Search Connects Consumers to Stores

August 9th, 2016|0 Comments

Νew data on how consumers use mobile search to connect to brands and businesses.   Source: Kim Larson , Rachel Salberg Ask a Quote for Online Advertising

  • How to Identify the Right KPIs for Online Video

How to Identify the Right KPIs for Online Video

August 9th, 2016|0 Comments

When it comes to measuring a video ad’s success, views aren’t everything. Kim Larson, who works with hundreds of brands each year as the global head of BrandLab, shares her four-step method for getting to [...]

  • Why YouTube Stars Are More Influential Than Traditional Celebrities

Why YouTube Stars Are More Influential Than Traditional Celebrities

August 9th, 2016|0 Comments

For millennials who spend a lot of time watching online video, YouTube creators are more influential than traditional celebrities. Here, we unpack how the influence of YouTube stars compares to the influence of stars of [...]

  • Why Marketers Should Care About Mobile Page Speed

Why Marketers Should Care About Mobile Page Speed

August 9th, 2016|0 Comments

People use their mobile devices to shop more than ever before. But the average mobile retail site doesn't live up to expectations—leading brands to lose customers and sales. To find out which factors lead to [...]

  • How Shoppers Get Inspiration: Consumer Search Trends in I-Need-Some-Ideas Moments

How Shoppers Get Inspiration: Consumer Search Trends in I-Need-Some-Ideas Moments

August 9th, 2016|0 Comments

Part two of this five-part series on shopping micro-moments dives into where shopping starts: I-need-some-ideas moments. Here we explore the consumer search trends shaping these moments, what they mean for retail marketers, and how some [...]

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