Selected Digital Marketing Articles

Learn more about SEO, Digital Advertising, Social Media, E-mail Marketing, Content, Mobile, Insights, Stats and Trends.

Latest Articles

  • The Changing Face of B2B Marketing

The Changing Face of B2B Marketing

October 3rd, 2016|0 Comments

There have been interesting shifts in B2B in the past two years. What's changed? To find out, we surveyed B2B decision makers about their research and purchase habits. The results debunk a number of widely [...]

  • How to Drive Growth in a mobile-first World

How to Drive Growth in a mobile-first World

October 3rd, 2016|0 Comments

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  • An Agency Perspective: Shifting the Measurement Mindset to Drive Growth

An Agency Perspective: Shifting the Measurement Mindset to Drive Growth

October 3rd, 2016|0 Comments

While digital marketing is a key focus for many brands, understanding mobile's true impact on business can be a challenge. We sat down and spoke with Merkle's Chief Growth Officer, Adam Lavelle, about rethinking measurement [...]

  • Why are enterprise companies missing out on search?

Why are enterprise companies missing out on search?

October 3rd, 2016|0 Comments

SEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline advertising. But a survey into the marketing channels used by large enterprises has [...]

  • Five tips to maximise content ROI for every industry

Five tips to maximise content ROI for every industry

October 3rd, 2016|0 Comments

An effective content marketing strategy needs to be customised to the demands of each industry. Here are five tips to increase your ROI. There’s no one-size-fits-all approach in content marketing, especially when it involves different [...]

  • Blog SEO: How to Search Engine Optimize Your Blog Content

Blog SEO: How to Search Engine Optimize Your Blog Content

October 3rd, 2016|0 Comments

Search engine optimization is incredibly important for marketers. When you optimize your web pages -- including your blog posts -- you're making your website more visible to people who are looking for keywords associated with [...]

  • Google's Future is in the Cards

Google’s Future is in the Cards

October 3rd, 2016|0 Comments

Google is constantly testing new design elements, but over the past few months they've been testing a change that, while it might seem small on the surface, represents a major philosophical shift. The screenshots in [...]

  • Should You Implement AMP Pages on Your Site?

Should You Implement AMP Pages on Your Site?

October 3rd, 2016|0 Comments

AMP (Accelerated Mobile Pages) is a language library for web pages (“AMP HTML” and “AMP JS”) intended to speed up the mobile rendering experience. Implementing makes the assumption that: a) your audience’s device is on [...]

  • Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know

Google is Cracking Down on Intrusive Mobile Pop-Ups: Here’s What Marketers Need to Know

October 3rd, 2016|0 Comments

Google is no stranger to algorithmic change. And usually, those changes are made for the sake of the user. Looking at a history of Google's product announcements, usability is usually at the heart of the [...]

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